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The Pharmaceutical Managed Markets
Association (PMMA) is for internal managed marketing professionals, directors
of managed care, pharmaceutical national and regional account managers,
and other pharmaceutical employees, as well as all stakeholders within
the pharma industry. PMMA is an advocate for pharmaceutical professionals
and the policies that matter most to them, and it provides education and
training to assist its members in their interactions with other industry
stakeholders.
Dear Managed Markets Friends,
The Pharmaceutical Managed Markets Association (PMMA), a new organization
whose objective is to provide education and training for pharmaceutical
managed care professionals in account management, managed care marketing
and other functions, will hold its first educational meeting March 27
through 29 in Stowe, Vermont.
The meeting will begin Friday evening at 5:30 with a welcome event with
speakers. On Saturday there will be plenty of time for sightseeing between
our morning roundtable discussions and evening educational program.
The location and date of this exciting first meeting as well as specific
sessions being offered were all decided by you – the attendees.
Earlier this month, we sent a survey to potential participants, requesting
input on when and where to hold this exciting first meeting. Some 54 percent
of colleagues cast their vote for Stowe, a town with many hotels, restaurants
and shops. Almost 64 percent of colleagues responding requested the March
27 weekend. Many also made suggestions about what they would really like
to learn during the meeting and round table discussions.
Following is the proposed meeting agenda. Click
here to download the meeting agenda
(PDF file).
Meeting Press Release.
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Agenda for the Educational Meeting
Friday evening, March 27th
5 p.m.
First organizational meeting of the PMMA. Join the (Voluntary & optional)
board of directors or a PMMA committee.
5:30 p.m.
Welcome & Hors D'oeuvres - Randy Vogenberg welcomes attendees, gives
brief PMMA overview and introduces speakers
6:30 p.m.
The Secrets of Account Management--Working with the Health
Plan Medical Director - Speaker: Maria Lopes, MD, MS
7:30 p.m.
Dinner: attendees are on their own. Or, for those who would like, the
PMMA will be offering the opportunity to have a group dinner with other
pharmaceutical managed markets professionals. Attendees can purchase dinner
on site or possibly pre-purchase dinner at a set price.
Saturday, March 28
7:00 to 9:00 a.m.
Continental Breakfast - Opening remarks by Randy
Vogenberg
ROUNDTABLE PANEL Discussion: How to Improve Your Working Relationship
with the Health Plan Pharmacy Director, Medical Director and Clinical
Pharmacist
Speakers: Burton Orland, Maria Lopes, MD, MS, Keith Perry
5:00 p.m.
Appetizers - Opening Remarks from Randy Vogenberg
5:10 p.m.
The Secrets of How Pharma Account Management Can
Work with Specialty Pharmacy Providers (SPPs) and PBMs Speaker: Burt
Zweigenhaft
6:30 p.m.
ROUNDTABLE PANEL Discussion: How Pharmaceutical Companies Work with Employers
and Business Coalitions in Dealing with Specialty Products
This session will round out the meeting by revealing how pharmaceutical
companies can better serve employers and employer groups in the rapidly
evolving world of specialty pharmaceuticals. Speakers: Randy Vogenberg,
Burt Zweigenhaft
7:30 p.m.
Dinner -- attendees are on their own. Or, for those
who would like, the PMMA will be offering the opportunity to have a group
dinner with other pharmaceutical managed markets professionals. Attendees
can purchase dinner on site or possibly pre-purchase dinner at a set price.
Sunday, March 29
Sightseeing in Stowe and departing the hotel.
The cost for the meeting is ~$800
per person. If more than one person attends from the same company, the
rate will be $700 per person. The meeting cost does not cover travel expenses
(airfare, meals, hotel, lift tickets), which are your responsibility.
Our meeting hotel, Stoweflake Mountain Resort (www.stoweflake.com) is
offering a $229.00 hotel rate with luxury accommodations. All guest rooms
will include either a king or double room with fireplace, wet bar, refrigerator
and Internet access. This will also give you access to all on-property
amenities, including the Stoweflake Sports Club with Cybex workout stations,
heated indoor and outdoor swimming pools, sauna and steam room, racquet
ball/squash court, and Jacuzzi. You would need to tell the hotel that
you are with PMMA.
If you would like to join your fellow PMMA members for a group dinner
on either Friday night or Saturday night, also please let me know. We
will be having dinner on Friday night at Stoweflake Mountain Resort’s
Winfield's Bistro or The Atrium restaurant at 7:30 p.m.. On Saturday night
at 7:45 p.m. we will be having dinner at Green Mountain Inn’s Whip
Bar & Grill, my favorite restaurant in Stowe. Family members and children
are welcome to come to the group dinners.
If you would like to attend the meeting please request an invoice
by calling me at (202) 246-2525, or send a check for $800 with your registration
form (click here to
down load the PMMA meeting registration form (PDF file)) to:
Kikaku America International,
192 South Street, Suite 150, Boston, MA 02111
If you would like to pay for your PMMA registration
fee by credit card please use the button below.
If you have any questions please call Kathy Shusta at
(617) 728-9133.
You may contact me directly at:
E-mail Peter@pharmamma.org
Direct Ph.: (202) 246-2525
Office Ph.: (617) 728-9133
Fax number: (617) 728-9135
Mailing Adress: Kikaku America International, 192 South Street, Suite
150, Boston, MA 02111
Thank you for your assistance. We welcome your participation in this exciting
new association. We hope you gain new insights from the experience of
our managed care professionals.
Sincerely,
Peter Sonnenreich
Executive Vice President
The Pharmaceutical Managed Markets Association
Direct Ph. (202) 246-2525
Ph. (202) 338-8256
Fax. (202) 337-3496
E-mail: peter@pharmamma.org
www.pharmamma.org
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